Only 4 Things Really Matter in the Best MBA Admissions Essays, Personal Statements and Applications
We interviewed our top MBA clients. Studied winning apps. Tracked adcom behavior. And here's what we learned:
Highly competitive applicants get rejected from Top Business Schools all the time.
Long shot applicants defeat the odds and somehow get accepted.
The only way a competitive applicant edges out another competitive applicant and gets accepted is by telling a Great Story.
The only way a long shot applicant can transform into a competitive applicant and get accepted is by telling a Great Story.
Only 4 things really matter when crafting the story behind your game-changing MBA applications:
DIFFERENTIATION
You need to break out of your industry & overall applicant pool. You'll only do it by telling a story that nobody else can. Differentiate yourself.
MEMORY
With all the tough competition, it's SO crucial to stick like glue to admissions officers' minds. Make your story unforgettable. Be memorable.
EMOTION
You're NOT just a number, stat or resume. Win the admissions game through human connection. Put a smile on their face. Move them. Make them laugh. Inspire them. You'll only connect through emotion.
MEANING
Other applicants have goals - but most of them can't explain why their goals are important. Show the impact behind your work. Go deeper than anyone else. Convince them your goals are meaningful.