Only 4 Things Really Matter in the Best MBA Admissions Essays and Applications
We interviewed our top MBA clients. Studied winning apps. Tracked adcom behavior. And here's what we learned:
Highly competitive applicants get rejected from Top Business Schools all the time.
Long shot applicants defeat the odds and somehow get accepted.
The only way a competitive applicant edges out another competitive applicant to get accepted is by telling a Great Story.
The only way a long shot applicant can transform into a competitive applicant and get accepted is by telling a Great Story.
Only 4 things really matter when crafting the story behind your game-changing MBA applications:
#1 - You must immediately set yourself apart from other applicants:
DIFFERENTIATION
You need to break out of your industry, overrepresented pools & overall applicant pool. You'll only do it by telling a story that nobody else can. Differentiate yourself.
#2 - You must be so memorable they can’t forget you:
MEMORY
With all the tough competition, it's SO crucial to stick like glue to admissions officers' minds. Make your story unforgettable. Be memorable.
#3 - You must establish an emotional connection to get invited to interview:
EMOTION
You're NOT just a number, stat or resume. Win the admissions game through human connection. Put a smile on their face. Move them. Make them laugh. Inspire them. You'll only connect through emotion.
#4 - You must demonstrate your post-MBA impact:
IMPACT
Other applicants have goals - but most of them can't explain why their goals are important. Show the impact behind your work. Go deeper than anyone else. Convince them your goals are meaningful.
