The 4 KEYS to Telling a Game-Changing MBA Story

    We interviewed our top MBA clients. Studied winning apps. Tracked adcom behavior. And here's what we learned:

Highly competitive applicants get rejected from Top Business Schools all the time.

Long shot applicants defeat the odds and somehow get accepted.

But what distinguishes the most successful applicants?  They told a GREAT STORY.    

There are 4 Keys to crafting the story behind your game-changing app: 

DIFFERENTIATION

You need to break out of your industry & overall applicant pool. You'll only do it by telling a story that nobody else can. Differentiate yourself.

MEMORY

With all the tough competition, it's SO crucial to stick like glue to admissions officers' minds. Make your story unforgettable.  Be memorable.

EMOTION

You're NOT just a number, stat or resume. Win the admissions game through human connection. Put a smile on their face. Move them. Make them laugh. Inspire them. You'll only connect through emotion.

MEANING

Other applicants have goals - but most of them can't explain why their goals are important. Show the impact behind your work. Go deeper than anyone else. Convince them your goals are meaningful.

 

Other consulting firms won't admit this. Because it's really hard to pull off. But it's true.